Project:
Dr. Errol Segall, Md

Website Redesign • UX/UI • Information Architecture • Brand Refresh • Patient Workflow Optimization

Client: Errol Segall, MD

Industry: Psychiatry / Behavioral Health

DELIVERABLES: Multi-page website redesign

Overview

Dr. Errol Segall is a clinical psychiatrist with over 40 years of experience in private practice. His existing website longer supported his patients’ needs or reflected the quality of his clinical work. The goal was to transform a single-column, unformatted page into a calm, organized,

patient-centered digital practice that provides clear, accessible information and reduces administrative strain.

Agency Mae redesigned the full site with a structured information architecture, warm clinical visual branding, simplified patient workflows, and improved readability for an all patient populations.

Objectives &
Outcomes

OBJECTIVES:

Establish a modern, calming, trustworthy digital presence.
Improve patient workflows for appointments, forms, telemedicine, payments, and medication refills.
Organize dense text into clear, readable sections.
Enhance accessibility for all patients.
Present the physician’s training, credentials, and awards more effectively.

OUTCOMES:

Fully modernized multi-page clinical website.
Structured patient workflows with step-by-step guidance.
Warm, therapeutic brand aesthetic using muted tones and restful imagery.
Significant reduction in administrative inquiries.
Improved readability, accessibility, and mobile usability.
A digital experience aligned with the practitioner’s decades of clinical expertise.

Design Approach
& Strategy

A Calm, Therapeutic Brand Aesthetic

We developed a warm, minimalist clinical brand using soft neutral tones, subtle landscapes, and serif typography chosen for legibility and emotional calm.
The visual language reinforces trust, privacy, and professionalism.

A Modern, Patient-Centered Information Architecture

The new site breaks complex information into digestible sections:

About
Appointments
Tele-Medicine
Patient Forms
Payment
Medication Refills
Contact

Each page uses clear subheadings, spacing, and simplified language to reduce cognitive load for visitors.

Streamlined Patient Workflows

Previously, all tasks required email back-and-forth.
The redesigned structure provides:

New patient intake guidance
Returning patient instructions
Telemedicine setup help
Payment workflow
Medication refill expectations
Downloadable patient forms

This reduces confusion and supports self-service.

Clinical Credibility & Recognition

A dedicated section now highlights Dr. Segall’s professional accomplishments, including his multi-year Washingtonian “Top Doctor” recognition—providing immediate trust indicators for new patients.

Accessibility Improvements

Patients in psychiatric care often arrive overwhelmed.
To support them, I implemented:

High-contrast, legible typography
Larger base text sizes
Wide spacing and clean visual hierarchy
Mobile-first layout
Simplified navigation
Minimal page depth

Deliverables
& Impact

The redesigned site delivers measurable improvements:

Reduced administrative email volume (refills, telemedicine questions, payment confusion)
Improved patient clarity and self-service
A clinically aligned, professional digital presence
Better experience for older, visually sensitive, or anxious patients
More accurate presentation of the physician’s qualifications and achievements

This project created a modern, patient-friendly online presence for a long-established psychiatric practice, transforming an outdated text-based page into a clear, supportive digital extension of clinical care.

The final product delivers a calming, trustworthy experience that reflects the clinician’s expertise and supports patients at every step.